DIGITAL MARKETING STRATEGY
Search Engine Optimization
Content Marketing - SEO - PPC
Paid Social - Link Building - CRO
Increase unique visitors, qualified conversions, Sales-Qualified Leads (SQL) and Marketing Qualified Leads (MQL) across all platforms and digital marketing channels. Find ways to build trust and authority for your web property.
______________________________________________
OUR DIGITAL CONTENT MARKETING STRATEGY
> Optimize all website pages to increase targeted Keyword rankings and page positions in the SERPs.
> Enhance UX - Site Architecture and site speed to improve site usability, mobile friendliness, (CTAs) calls to action, CTR (clicks) and conversions.
> Generate more sales and market qualified leads using targeted campaigns, marketing automation tools, retargeting and big data analytics for local SEO, mobile and paid social media.
> Conduct in-depth keyword analysis and competitor research to target additional relevant traffic and increase click through rate to the site.
> The key to SEO and any successful PPC campaign is ongoing keyword discovery and competitor research. Choosing the best keywords to target, and selecting those most likely to result in clicks and profitable conversions requires ongoing evaluation.
> Create synergy among landing pages, paid ads, local and social media presence. You want landing pages and keywords that attract visitors who will deliver the highest margin conversions. By selecting keywords with high KEIs (Keyword Effectiveness Index), you are more likely to yield a positive ROI.
> Create high quality, original content including optimized graphics and video to help expand keywords, improve visitor experience, domain authority, online footprint and organic reach.
> Build links and citations from relevant websites, authoritative sources and blogs to increase domain authority and trust.
> Building EEAT (Experience, Expertise, Authority, Trust) is especially important after Google Search Core updates, Helpful Content, Reviews and Spam updates, RankBrain (AI)/(ML) + Natural Language Processing.
> Google wants to know that your website has the authority and credibility to write about critical areas affecting peoples lives, known as YMYL (Your Money
or Your Life websites).
> You must now offer proven industry expertise, first-hand experiences, and long-form, 'thought leadership' quality content. Google's RankBrain and NLP algorithms require strong and comprehensive content marketing.
> If your niche has a significant impact on the safety, health, fitness or financial situation of a person, Google will be looking for authoritative and trust signals.
> You need to be able to prove your expertise, authority and trust, particularly if your website focuses on medical, health & wellness, pharmacy, nutrition, fitness, finance, home & automotive, selling products or services.
> Google Personalization - Discover & Voice.
Google Discover (Google Feed) automatically shows a user topics, articles, videos, news and other content items based on their previous search history, favorites and topics they have chosen to follow.
> Personalization includes recent topics, breaking news, stories, local shops and content highly tailored to users' interests making fresh content creation and publishing essential.
> Rich Content Marketing. To attract and maintain traffic a site will need an ever greater mix of quality, storied content, video, optimized photos/graphics, fresh blog posts, authoritative and evergreen content.
> Optimize for Knowledge Graph, Local Pack, Top Stories, Site Links & Featured Snippets, Reviews, Videos, Images, Knowledge Cards & FAQs
Digital Marketing Services
We offer Digital Marketing services for every unique search engine challenge. Using a comprehensive site audit, we devise an effective SEO strategy.
-
SEO Site Audits: We provide comprehensive website audits to review your on page, off page and technical SEO elements to discover problem areas and formulate solutions.
-
Technical SEO audits look at the site's code, site architecture, speed, and resource allocation including image optimization, meta tags, security such as firewall and SSL implementation, mobile friendliness, structured data (Schema markup), canonicalization, pages indexed, mail server configuration and web server configuration to recommend improvements.
-
Comprehensive Keyword Research & Competitor Analysis to guide content creation, keyword expansion, on-page and off-page search engine optimization strategy.
-
Site Architecture and Internal/External Linking Reviews helps ensure the search engines can properly crawl and index your website's pages. Importantly, you can better devise a link strategy to boost your most important content. Navigation, ease of use, visitor journey and experience impact both conversions and rankings.
-
Page Content Review: Helps devise a content marketing strategy including on-page elements, calls-to-action, user experience and optimal visitor flow to improve conversion rates.
-
Back-link Profile & Citations Review: Helps devise a link building strategy to help improve your domain's authority, trust and rankings.
-
Mobile-First Design & User Experience:
Mobile-first and responsive web design ensures that you deliver the right User Experience (UX) and impact to the right screen. Importantly, Google now uses "Mobile-First" indexing which uses the mobile version of your site content for indexing and ranking.
-
Paid Media Services:
Google Ads and Analytics certified offering paid search and display ads, shopping ads, video ads, universal app, Performance Max, and social media ads creation and management. Microsoft (Bing Ads) Meta, LinkedIn and other ad platfrom services are available as well.
Marketing Automation Tools using AI (Arificial Intelligence) and ML (Machine Learning) help you to maximize customer engagement, retention, conversion rates, and Return on Investment.
Concierge SEO Services & Effective Lead Generation